The Privileged Customers

I attended an marketing course today. There was one session we touched on the privileges customers or rather how the difference big coperations treat their privileges customers. The tropical company is not other than SQ (Singapore Airlines). Some one shared their experience with SQ. Once this privileges customers of SQ has some urgent matter at home, needed to return back to Singapore urgently from Taiwan. He called the SQ hotline. The operator said," sorry we are fully booked!" As usual, this man started to demand for it. The operator asked, " Sir, are you the member of XXXXXX card?" Once he confirmed he is the member, the operator said, " Give me a moment....." and after checking the computer, he come back and confirmed that, "Sir, we can confirm you will have a seat in economical class to fly home by tomorrow. We will check for you if there is any business class......"

Well, when said about SQ, someone shared another story. Once, a maid and a businessman were flying by SQ in 2 separate days. The maid supposed to leave one day before the master. On that day, the SQ was overbooked and needed to off load some passengers. The maid was asked to delay till the next day flight. She was compensated S$500/- cash and the next day, she was placed seated in the business class. Don't you think it is great to be off loaded by SQ!